Face-to-face withSenior NHS payersothers can't reach.
Decisions are made in the room. 71% of our payer calls are face-to-face, against an industry average below 20%.
Introducing Accessus Connect
UK industry has drifted to a remote-by-default field model. We didn't. Because decisions are made in the room, not on a screen.
215 customer-facing days a year, against an industry average of 147
~25 full payer decision cycles per consultant a year, against roughly 5
2.3x the payer engagement effectiveness of the UK industry baseline
Access Connect generates 5.5x the volume of high-quality face-to-face engagement days. (vs. UK industry average)
Compounded by the Accessus team's 25+ years of payer engagement intelligence.
The evidence is clear
Since 2020, UK pharma has slipped into engaging NHS payers remotely by default. Yet 78% of HCPs prefer a mix of in-person and virtual contact - not pure remote.
Run a predominantly remote field model and your effective payer engagement is running at roughly 40 to 50% of what a face-to-face-first model delivers on the same headcount. Accessus delivers more than twice the engagement effectiveness on the same per-consultant basis.
How Connect Works
A dedicated payer engagement team, in the field.
Four handpicked directors with market access heritage, covering the whole of NHS England, with networks reaching the devolved nations for specialised work.
We get you into the conversations most of the industry can no longer access:
- Senior hospital trust decision makers
- Senior ICB leads
- Specialised commissioning
- Integrated Health Organisations (IHOs)
- PCN and neighbourhood networks
We work the full access agenda:
- Advance and new product notification
- New formularies, and formulary defence
- Care pathway and guideline redesign
- Left shift of services
- Pull-through implementation
Backed by more than 100 years of payer engagement intelligence, the work is built to move decisions, not to log calls.
Engagement built to influence,
not to count
The Payer Engagement Effectiveness (PEE) framework weighs three things: days spent in front of customers, the share of those that are face-to-face, and the independently evidenced fact that in-person contact is roughly 2 to 3 times more effective than remote at influencing decisions.
On that measure, Accessus scores 2.3x the UK industry baseline.
Latest Research
Decoding UK Payers:
what 50 senior payers told us.
We asked 50 senior NHS payers where industry engagement falls short and what better looks like.
The answers are a clear agenda for change.
How Accessus Works
Accessus is built for the new NHS. Three products, working in harmony to help pharma and healthcare leaders turn access into adoption.
Connect gets you in the room with senior NHS payers, face-to-face.
Time in the room counts for more when you already know what payers think and have an offer they can accept.
Chat shapes strategy. Consult directs implementation. Connect drives change.
Frequently
asked questions.
Most teams reach the same engaged payers and work largely remotely. We reach the senior decision-makers others can't, and we're in the room: 71% of our calls are face-to-face, against an industry average below 20%. As one client put it, they'd planned to build the capability in-house, but the results meant they didn't have to.
The whole of NHS England, through four regional leads across London and the South East, South West, Midlands, and North, with established networks reaching the devolved nations for specialised projects.
The full payer-facing agenda: formulary applications, repositioning and defence, care pathway and guideline redesign, shared care protocols, advance and new product notification, commercial agreement deployment, and pull-through implementation.
Yes. Accessus Connect adheres to the ABPI code, and our wider work follows BHBIA guidelines. Compliance is built into how we engage, not bolted on.
Get in the room with
senior NHS payers
Tell us who you need to reach.
We’ll get you in front of them.
“An invaluable partner for me and added significant value to projects that I have managed.”