Rapid insight fromover 250 seniorNHS payers otherscan't reach
Access to over 250 senior regional payers, individually questioned, delivering rapid insights in three weeks.
Introducing Accessus Chat
Only 8% to 17% of regional payers regularly engage with industry. We reach the rest.
3 weeks from approved questionnaire to insight read-out
250+ senior NHS decision-makers on the Accessus panel
Every Payer is questioned individually and anonymously via the online portal
The outputs: A Comprehensive Set of Reports, Summarised into Key Insights with Actionable Recommendations
of payers rate the Accessus Chat experience very good or excellent.
- 50 senior NHS payers
How Chat Works
Four steps, three weeks.
1. You define the questions. Tell us what you need to understand: switch triggers, formulary processes, evidence gaps, affordability objections. We help you sharpen the brief.
2. The perfect match. Our panel of 250+ regional decision-makers includes the audiences most pharmaceutical companies cannot reach. We match your project with the most relevant payers.
3. We field the research. Structured, 1:1, anonymised. Each payer is questioned individually through the Accessus Chat portal. You get honest, individual views, not the diluted consensus of a group.
4. Three Outputs. You will receive a full written report, an insights presentation and question-by-question analysis. All delivered three weeks after questionnaire sign-off.
Accessus Chat - why this isn't an advisory board
| Advisory Boards | Accessus Chat | |
|---|---|---|
| Speed | Months to organise | Three weeks, questionnaire to read-out |
| Reach | The same 8-17% of engaged payers | 250+ panel, including payers industry can't reach |
| Honesty | Room consensus, shaped by group dynamics | 1:1, anonymised, individual views |
| Output | Discussion notes, limited actionability | Structured read-out with strategy inputs |
| Compliance | Varies | BHBIA compliant by design |
| Cost | High: venue, honoraria, logistics | Lean, scalable, fast |
Insight that shapes strategy
Chat surfaces what a desk review and a polite advisory board won't. Clients use it to understand:
- →How do local systems actually make formulary decisions?
- →What triggers a switch or a new listing?
- →Where do the real objections sit: budget, evidence, pathway, inertia?
- →Which NHS systems are ready to move first - and which will wait?
- →What do payers value when your field team isn't in the room?
You get a structured read-out that feeds straight into your value story, engagement plan and field priorities.
Latest Research
Decoding UK Payers:
what 50 senior payers told us.
We asked 50 senior NHS payers where industry engagement falls short and what better looks like.
The answers are a clear agenda for change.
How Accessus Works
Accessus is built for the new NHS. Three products, working in harmony to help pharma and healthcare leaders turn access into adoption.
While Accessus Chat can work on its own, the insight it generates is what makes Accessus Consult and Connect sharper.
Understanding how payers think before you build your value story (Consult), and before you're in the room with them (Connect), is the difference between a strategy that sounds right and one the NHS can act on.
Chat shapes strategy. Consult directs implementation. Connect drives change.
Frequently
asked questions.
We recruit to one rule: someone who holds NHS budget or service responsibility relevant to your question.
- ICB medicines management chiefs and commissioning leads
- Hospital chief pharmacists and medical directors
- Specialised commissioning and finance leads
- Regional formulary and budget decision-makers
- NHS England policy stakeholders
These are the people who decide whether your product gets adopted locally.
You choose the panel size based on what you need to learn. Most programmes involve up to 15 senior payers, but we can scale. A 250+ panel means we recruit to specific profiles: therapy area, geography, seniority, role type.
Accessus Chat maintains a contracted panel of over 250 senior NHS payers in the UK. All individuals appointed to our panel have been independently validated, briefed and contracted to participate in online stakeholder insight and market research activities. Participation is always voluntary; payers retain the right to decline any individual project or withdraw from the portal entirely at any time.
Because this panel is pre-recruited, appointment for individual projects has already been done in advance. Each new project begins with selection not recruitment ensuring faster project initiation and simplifies client compliance obligations.
Surveys generate volume. Chat generates depth. Each payer is engaged in a structured, individual exchange, not a tick-box form, with room to follow up and probe. You get the reasoning behind the answer, not just the answer.
A few principles keep questions compliant, neutral and decision-useful:
- Non-promotional and neutral - no brand, product or marketing claims
- One question, one insight - split multiple ideas into separate questions
- Grounded in NHS realities - pathways, governance, capacity and priorities
- Clear, jargon-free and designed for analysis from the outset
Questions will require internal ABPI approval before launch, and for any later wording change.
Three weeks from approved questionnaire to completed report. Payer insight loses value the longer it takes to reach the team that needs it, so we built the process to be as fast as possible.
Accessus Chat conducts all market research projects to the highest legal, ethical and industry standards. Our governance framework ensures that every project is conducted on a double-blind non promotional basis and in accordance with the BHBIA Legal & Ethical Guidelines for Healthcare Market Research, the ESOMAR Code and the MRS Code of Conduct.
All materials - including questionnaires - are reviewed for compliance with the ABPI Code of Practice and the legal and ethical guidelines produced by the BHBIA and to ensure they are factually accurate and appropriate for market research.
Find out what senior NHS payers actually think
Tell us who you need to hear from.
We’ll tell you how fast we can get you the answer.
“An invaluable partner for me and added significant value to projects that I have managed.”